Why use a tour operator when traveling after the pandemic? | KAMR

This segment is sponsored by the United States Tour Operators Association.

AMARILLO, Texas (KAMR/KCIT) — As restrictions around the world lift, Americans are more than ready to hit the road, book a vacation, and enjoy the sights and sounds they’ve been missing over the of the past two years. The world may be our oyster right now, but planning a trip during this evolving post-pandemic phase can become overwhelming. Why not eliminate the guesswork and stress by working with a tour operator? In this interview, Terry Dale, President and CEO of United States Tour Operators Association (USTOA) will talk more about the state of travel, share the benefits of using a tour operator, and offer unique ideas on where to spend your next vacation!


  • MAKE A CULTURAL LINK – Thailand is a place that is best lived through its people and its culture. For example, one of the best ways to learn about a destination is to find out where the locals eat, where the locals shop, and how the locals cook. In Thailand, tour operators will set up experiences where you shop with a local for ingredients at a market, cook and enjoy the meal together.
  • HIT THE TRACKS! One of the best ways to experience Western Canada’s national parks is to take a luxury train. Rocky Mountaineer is a world-renowned luxury sightseeing train that features some of the most spectacular scenery in North America. Because their rail routes connect iconic destinations like Vancouver with the Canadian Rocky Mountain towns of Banff, Lake Louise and Jasper, or the Mile High City of Denver with the red rocks of Moab, there are plenty of options for USTOA tour operators to create exclusive and memorable experiences for travellers.
  • GO ISLAND TO ISLAND – The islands of Tahiti are much more than the islands most familiar to Americans, such as Tahiti, Moorea and Bora Bora. By traveling with a USTOA tour operator, you can experience more of what the country has to offer and what is particularly suited to your personal tastes – whether it’s diving with sharks in Fakarava, being mesmerized by the largest statue from the country’s tiki to Hiva Oa, or visit the United Nations World Heritage Site of Tautapuatea on the island of Raitea, an exceptional testimony to 1,000 years of Ma’ohi civilization.


Appointed President of the United States Tour Operators Association (USTOA) in January 2011, Terry Dale assumed the additional role of General Manager on January 31, 2013. Dale’s responsibilities at USTOA include developing marketing initiatives strategy of the association, the direction of the governmental advocacy of the association. on issues affecting tour operators and working with other travel and tourism industry decision makers to identify mutual challenges and opportunities. With the distinction of being the third president in USTOA’s 50-year history, Dale is also a key ambassador and spokesperson for USTOA. A global tourism leader, Dale is a sought-after speaker who has spoken to international travel and leadership audiences around the world, including keynote addresses in China, Tanzania, Colombia, Jordan, Israel, UK, Chile and beyond. Additionally, Dale has been appointed to the Destination & Travel Foundation, a division of the Destination Marketing Association International. Dale also sits on the Tourism Cares Board of Directors.