Ukrainian tour operator Join UP! enter the Romanian market with own flights

Ukrainian tour operator Join UP! will enter the Romanian market with charter flights from Bucharest, Cluj, Timișoara and Iași, focusing on the upcoming summer season.

Founded in 2010, Join UP! distributes tourism packages through 10,000 travel agencies in all markets in which it operates and reached annual revenue of $400 million in 2021, according to

In Ukraine and Moldova, the company has market shares of 40% and 45%, respectively. In the Baltic States, the tour operators of Join UP also achieved a market share of 19% for flights to Turkey.

Rejoin! Romania is currently finalizing negotiations for more than 160 exclusive contracts with popular hotels and hotel chains. Eventually, the tour operator will be able to offer its customers reservations in more than 1,600 hotels.

In Romania, the Join UP! offers will initially focus on autumn-winter destinations: Hurghada and Sharm El Sheikh (Egypt), Antalya (Turkey), Dubai (United Arab Emirates) and Tenerife (Spain). Most of the flights will be operated by SkyUp Airlines, which is the tour operator’s strategic partner. The main focal point, however, is next year’s summer holiday season.

Outside Romania, Join UP! plans to expand to Poland, Czech Republic, Hungary and Slovakia in 2023.

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(Image source: Facebook/Туроператор Join UP)