The Mercedes virtual tour guide is here to take Google Maps

We love a good road trip, but we have to admit that hundreds of freeway miles can get boring, especially for passengers.

Now Mercedes thinks it has found a solution. Called Tourguide, the feature is part of the company’s MBUX Voice Assistant infotainment system and points out interesting features while you’re driving.

Only available on the German motorway network for now, the system uses German brown road signs, which provide information to passing tourists. Turn on the system and every time you pass a sign, the car’s voice assistant will start talking about it.

Mercedes says the feature provides “comprehensive” information about nearby points of interest and works with around 3,400 maroon signs scattered across the country. The system is available through the Mercedes Me system on sample EQS, EQE, C-Class, S-Class and AMG SL cars produced from June 1, 2022, as well as new GLC and EQS SUVs.

The audio travel guide is initially only available in Germany, but Mercedes says it will be rolled out to other countries later. The feature is connected to the car’s navigation system, so if a local point of interest is mentioned, the driver can ask the car to direct him to it.

The system is activated when the driver or a passenger says: “Hey Mercedes, start Tourguide”. It then switches off if the driver takes a break or leaves the motorway.