PALM BEACH, Fla. – “A perfect day for a visit. It’s not too hot,” Palm Beach author and historian Rick Rose told guests.
Rose uses a water fountain in the Palm Beach courtyards as a podium. “We’re going to go straight to the tour and we’re going to talk about the Worth Avenue name,” Rose told her guest on Wednesday morning.
“A true history buff… A historian at heart,” said Jorge Pesquera, CEO and President of Discover The Palm Beaches.
Every Wednesday from December through April, visitors and residents explore chic Worth Ave on a walking tour.
During the tour, Rose shares her knowledge of the rich history of Palm Beaches and the city of Palm Beach.
He likes to sprinkle in fun facts: “They didn’t call the body of water what the Indians called it, that is Hypoluxo… …They just named it after the commander, General William Jenkins Worth, and that’s how we got the name Worth here, he’s the same general that Fort Worth Texas is also named for.
The tour focuses on architecture, fashion titans and industry.
About Lilly Pulitzer
“Lilly Pulitzer is one of those famous big Palm Beach stories, as you see opened a juice store here on Worth Ave. And she got her clothing designer to design some clothes,” Rose said. “When the juice splashed on the clothes, you wouldn’t see the stains.”
“Uniforms that turned into fashion statements,” “All the ladies wanted to have these dresses because she was good friends with high-profile Palm Beachers. Jacqueline Lee Bouvier, who later became Jackie Kennedy. were classmates,” Rose told the crowd. “That’s what really made Lilly Pulitzer a superstar and we still wear them today.”
“There are so many stories like this in Palm Beach where it happened organically. It was not planned,” Rose said.
A new edition
Rose turned her visit into a guide. “Palm Beach: The Essential Guide to America’s Legendary Beach Town.” This is the second edition.
“[I] give kind of a simple historical timeline and an explanation of how Palm Beach came to be,” Rose said, “I think people who came here because of the weather, they don’t realize that a lot of history has been made here.
“He just gives a lot of himself to benefit the community and for that alone we should be grateful,” Pesquera said.
The updated guide is available from Lilly Pulitzer in Palm Beach and will be sold on Amazon by February 15.