ILLINOIS — Emmy and Golden Globe-winning actress Jane Lynch has taken on a new role: tour guide to Illinois.
Lynch stars in “Middle of Everything,” a new tourism campaign for the state, which features television ads in eight states and on national cable, as well as digital and print promotions, bus signs, wallscapes and even a digital billboard in Times Square.
Born in Evergreen Park and raised in Dolton, Lynch graduated from Illinois State University in Bloomington and spent 15 years in Chicago performing in the Steppenwolf Theater Company and later The Second City comedy club. She went on to star in TV hits such as “The Marvelous Mrs. Maisel” and “Glee,” and is currently co-starring in the Broadway revival of “Funny Girl” in New York.
“Illinois has it all: a big, beautiful lake that almost looks like an ocean, untouched prairies, and a state capital, Springfield, that’s full of Abraham Lincoln memorabilia,” Lynch told The Washington Post in a recent report. interview. “Illinois also includes Chicago, one of the most beautiful and cosmopolitan cities on the map. Unlike New York and Los Angeles, Chicago is known for its down-to-earth people – a small-town feel in a big city. “
Lynch made her directorial debut with the campaign’s television ads, which are part of a $30.3 million state effort to accelerate the recovery of its tourism and hospitality industry in the aftermath of the coronavirus pandemic.
The campaign highlights iconic Chicago attractions as well as offers from Springfield, historic Route 66 and the Shawnee National Forest. Featured locations include Cozy Dog Drive In, the Art Institute of Chicago, and a Tall Ship Windy.
“I have loved every minute of working on this project to promote tourism in my home state and am so proud to see it finally come to life,” Lynch said in a Department of Commerce and Opportunity press release. economics of Illinois.