Flinders Range, Arkaroola
Great ocean road.
Over 30 additional tours, expanding Intrepid’s lineup to 96 trips to Australia.
MELBOURNE, AUSTRALIA – intrepid journey acquired a majority stake in an Australian adventure tourism and destination management (DMC) company JOB (Jump out of bed). This is the latest in a series of recent acquisitions, aimed at fueling growth and further strengthening Intrepid’s global operational capability and its DMC network.
Perth-based JOOB travels to all Australian states and territories (except the Australian Capital Territory) with depots in locations such as Perth, Adelaide, Alice Springs, Hobart and Melbourne, among others. It also operates seasonally from Darwin and Cairns.
JOOB is made up of three brands: walking company Inspiration Outdoors, adventure travel specialist Waratah Adventure Tours and Perth kayaking company Sea Kayak Rottnest Island. Together they offer guided tours to Australia’s most iconic nature-based tourist destinations.
The acquisition of JOOB will rapidly bolster the growth of Intrepid’s DMC in Australia, which was established in 2021 to meet growing demand for local travel, and support Intrepid’s vertical integration structure. As part of the deal, JOOB CEO Simon Mendelawitz will join Intrepid as Managing Director of its Australian DMC.
Intrepid’s acquisitions over the past 12 months include a majority stake in Tours in Haka and ANZ nature tours in New Zealand, specialists in nature and cultural circuits, and Trekking in nature in the United States, which runs low-impact, eco-friendly guided hikes in iconic wilderness areas and national parks. These businesses complement and further strengthen Intrepid’s global offering through its existing DMCs in 26 countries. These DMCs handle the majority of Intrepid’s trips, as well as itineraries for other major travel brands. Intrepid has also invested in a sustainable hosting company, CABN.
In Australia, Intrepid has increased its range by 45% since 2019 and offers 66 trips, in all states and territories (except ATC). These place a strong emphasis on active, outdoor experiences such as walking, trekking and biking and First Nations inclusions. Intrepid’s three most popular routes in Australia reflect this: Uluru and Kings Canyon; Kakadu, Katherine & Litchfield Adventure and Trek the Larapinta Trail – all in the remote Northern Territory.
“We have built an exceptional global operational capability over the years and the vertical integration of Intrepid has been central to our strategy. However, the missing piece was our own DMC in Australia. JOOB completes the puzzle,” said James ThortonCEO of Intrepid Travel. “I am delighted to welcome Simon and the JOOB team to Intrepid. Together, we will develop even more exceptional trips for our own customers, as well as other leading travel brands, taking more travelers to Australia’s most remarkable and rugged regions,” adds Thornton.
“At JOOB, we believe that adventure, giving back to communities and having fun along the way are all important and that’s why we’re a perfect fit for Intrepid. We bring decades of operational experience and know-how doing in Australia – a vast and operationally complex country – I am incredibly excited to join the team and continue to build great adventures together,” said Simon MendelawitzCEO of JOOB.