Intrepid Travel has acquired a majority stake in Australian adventure tourism and destination management company JOOB (Jump Out Of Bed).
Perth-based JOOB operates trips to all Australian states and territories (except ACT) and has operational bases across the country, including popular – but remote and operationally complex – tourist areas. such as Alice Springs.
It’s made up of three brands – hiking company Inspiration Outdoors, adventure tour specialist Waratah Adventure Tours and Perth kayaking company Sea Kayak Rottnest Island – offering guided tours of Perth’s most iconic tourist destinations. Australia.
As part of the deal, JOOB CEO Simon Mendelawitz will join Intrepid as Managing Director of its Australian DMC.
The acquisition of JOOB will bolster the growth of Intrepid’s DMC in Australia, which was established in 2021 to meet growing demand for local travel, and support Intrepid’s vertical integration structure.
Intrepid’s acquisitions over the past 12 months include a majority stake in Haka Tours and ANZ Nature Tours in New Zealand, specialists in nature and cultural circuits, and Trekking in nature in the United States, which runs low-impact, eco-friendly guided hikes in iconic wilderness areas and national parks.
Intrepid has also invested in sustainable hosting businesses, CABN.
These businesses complement and further strengthen Intrepid’s global offering through its existing DMCs in 26 countries.
DMCs handle the majority of Intrepid’s trips, as well as itineraries for other major travel brands.
In Australia, Intrepid has expanded its range by 45% since 2019 and offers 66 trips, in all states and territories (excluding ATC), with a strong focus on active and outdoor experiences such as walking, trekking, hiking, cycling and First Nations inclusions. Intrepid’s three most popular routes in Australia reflect this: Uluru and Kings Canyon; Kakadu, Katherine & Litchfield Adventure and Trek the Larapinta Trail – all in the remote Northern Territory.
“We have built an exceptional global operational capability over the years and the vertical integration of Intrepid has been central to our strategy. However, the missing piece was our own DMC in Australia. JOOB completes the puzzle,” said James Thornton, CEO of Intrepid Travel.
“I am delighted to welcome Simon and the JOOB team to Intrepid. Together, we will develop even more exceptional trips for our own customers, as well as other leading travel brands, taking more travelers to Australia’s most remarkable and rugged regions.
Featured Image: Intrepid Travel Flinders Ranges Arkaroola