A Brighton tour operator was due to resume ski holiday trips to France this weekend.
The move came as the French government lifted its ban on British holidaymakers, provided they are fully vaccinated and have proof of a negative coronavirus test taken within 24 hours of departure.
The requirement to self-isolate upon arrival will be removed.
Ski Beat, which is based in Bond Street, Brighton, planned to resume travel yesterday Saturday (January 15).
Sales and marketing manager Laura Hazell said the company had “many relieved and happy customers” waiting for news.
The company’s phones were “ringing non-stop”, she said, and she had seen “an immediate increase in internet bookings”.
Transport Secretary Grant Shapps said his French counterpart, Jean-Baptiste Djebbari, told him the decision to ease restrictions was due to “the falling infection rate in the UK”.
Britons who are not fully vaccinated will continue to need a “compelling reason” to enter France.
The lifting of the tourism ban means that thousands of Britons who have booked ski holidays in France will be able to travel, giving a boost to cross-Channel transport operators and winter sports travel agencies.
France introduced a ban on non-essential travel to and from Britain on Saturday December 18 in an attempt to slow the spread of the omicron variant of the coronavirus.
Julia Simpson, who heads the World Travel and Tourism Council, said closing borders once a variant was rampant was “unnecessary” and “just hurts livelihoods”.
Britain eased its own travel restrictions last week. Those who are fully vaccinated no longer need to take a covid test before arriving in the country and can take a cheaper and faster lateral flow test rather than a PCR test after arrival. The changes save a family of four around £300.